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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

The new rich Historically, marketers of luxury brands such as liquor, fragrances, timepieces, fashion and cosmetics have consistently pursued a luxury pricing strategy in order to maintain an impression of exclusivity. Product DescriptionLuxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. (2010) Principles of Marketing, Pearson James, D. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. The strategy is spurring concern in the technology industry and intelligence community that Washington is in effect encouraging hacking and failing to disclose to software companies and customers the vulnerabilities exploited by the . The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The total luxury market is estimated to reach just over $250 billion by 2013. Luxury brands looking to break into the China market need to have a proper strategy. (2009) The luxury strategy: break the rules of marketing to build luxury brands, Kogan Page Kotler, P. Traditional methods Rules of the game: While some golden tried and tested rules of consumer research and marketing remain, there are a few that need to be especially recognized. Kapferer, J.N., and Bastein, V., 2009. New terms like mass-luxury, new. The Luxury Strategy: Break the rules of marketing to build luxury brands.